Originally published at: https://wheelive.com/2020/10/29/fiat-chrysler-wil-launch-ram-electric-pickup-truck/
Fiat Chrysleris notoriously lagging behind the rest of the world when it comes to getting hybrid cars into the market.
Almost every automaker under the sun is planning to make an electric pickup truck:
- Tesla Cybertruck
- Rivian R1T
- Ford F-150 Electric
- GMC Hummer EV
- Lordstown Endurance
It also aims to pay Tesla up to $ 2 billion to escape European penalties for reducing fleet pollution that can be done by more hybrid cars.
FCA does have hybrid cars scheduled for sale in the next few years, but they are considered to be behind the rest of the market in general. When asked about entering the race to produce an electric pick-up truck earlier this year, the company did not seem to be particularly concerned even though the Ram truck brand is an important part of their market.
Today, when asked again by an analyst on a third-quarter conference call, Fiat Chrysler CEO Mike Manley actually announced that they’re going to launch an electric Ram pickup.
The CEO didn’t elaborate beyond that, but he did tease that there will be an announcement about an electric Ram pickup truck soon.
Video by: YOUCAR
For more info please visit WHEELive.